Tina Cheng, CFA

Tina Cheng is the Founder and CEO of Capsul, a tech-enabled customized jewelry company that she established in January 2017. Capsul focuses on creating personalized jewelry that commemorates significant life moments, utilizing innovative technology to enhance customer experiences. Under her leadership, the company has experienced remarkable growth, achieving a fivefold increase in revenue year-over-year and launching a patent-pending mobile app that allows users to relive memories associated with their jewelry through audio and video clips.123

Professional Background

Before founding Capsul, Cheng held several prominent positions:

• Chief Operating Officer at Coordinates Collection, where she oversaw operations for a growing e-commerce startup in the jewelry sector.
• Chief Executive Officer of Jigocity, leading the company from startup to a successful exit valued at $65 million within 18 months.
• Managing Director at Pacific Pearl Group, where she managed complex deal flows in investment banking.12

Cheng's educational background includes:

• An MBA in Entrepreneurship and Finance from the University of Southern California (USC).
• A Bachelor of Science in Civil Engineering from the University of California, Los Angeles (UCLA) .13

Entrepreneurial Vision

Tina Cheng is recognized as a serial entrepreneur with a commitment to innovation in the jewelry industry. Her vision for Capsul arose from her desire to modernize a traditionally fragmented market by integrating technology into jewelry design and personalization. She actively mentors aspiring female entrepreneurs and is involved in initiatives aimed at increasing female representation in tech and startup ecosystems.23

Achievements and Impact

Cheng's leadership has positioned Capsul as a significant player in the customized jewelry market, emphasizing sustainability and personalization. She has also been vocal about the challenges faced by female entrepreneurs in securing venture capital and aims to foster an inclusive environment for women in business.23