Aurélie Sauthier

Aurélie Sauthier, often referred to as Lili, is a prominent figure in the retail distribution and e-commerce sector at Maison Made In. She is recognized as the Co-Founder and CEO of Made In, an influential marketing agency that specializes in influencer and content marketing, with operations in both Montréal and Paris. Sauthier has a rich background in marketing, having founded Canada's pioneering Influencer Marketing Agency in 2012, which has since expanded its reach internationally.16

In addition to her leadership role, Aurélie Sauthier actively shares insights on the evolving landscape of influencer marketing through various platforms, including LinkedIn and Forbes. She has published articles discussing critical topics such as engagement rates and the future of influencer marketing.34 Her expertise positions her as a thought leader in the industry, contributing significantly to discussions around marketing strategies tailored for modern audiences.25