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    Ulf Dammertz

    CDO bei BRAUN Hamburg

    Professional Background

    Ulf Dammertz is an accomplished technology executive with a wealth of experience spanning over two decades in various leadership roles within the IT and e-commerce sectors. Currently serving as the Chief Digital Officer (CDO) at BRAUN Hamburg, Ulf has demonstrated a keen ability to drive digital transformation initiatives that enhance customer engagement and operational efficiency. His journey through the digital landscape has seen him take up several critical positions that showcase his technical expertise and strategic vision.

    Before his role at BRAUN Hamburg, Ulf was instrumental in shaping the technology framework at EMP Merchandising, where he held the position of Chief Technology Officer (CTO). In this capacity, he facilitated the alignment of technology strategies with business objectives, fostering an environment of innovation that propelled the company to new heights in the merchandising arena.

    Ulf's deep-rooted understanding of e-commerce began at mytheresa.com, where he held multiple roles including Head of IT and Shop Management. At mytheresa.com, he was the driving force behind the implementation of robust IT solutions and online shop management processes that significantly improved the user experience and optimized sales performance. His commitment to excellence in this fast-paced environment underscored his ability to lead teams effectively while navigating the complexities of the digital retail landscape.

    His career trajectory also includes significant contributions as a Managing Consultant at ITELLIUM, where he provided strategic IT consultancy to various organizations, ensuring alignment between their technological capabilities and business goals. Ulf’s expertise was valuable in enabling companies to harness the power of emerging technologies to drive growth and improve operational efficiencies.

    Prior to his consultancy role, Ulf demonstrated his operational prowess as part of the Otto Group, where he held various managerial roles at discount24. His responsibilities included leading web design and development teams, managing online shops, and optimizing processes to enhance customer satisfaction. Under his leadership, discount24 experienced improved online visibility and customer engagement, which translated into increased sales.

    Ulf began his career at DOKUMENTA AG, where he took on the role of Project Manager for Web Design, showcasing his passion for technology and design at an early stage. His foundational training as an Informatikkaufmann at the same organization equipped him with essential IT skills that have served as the bedrock for his future endeavors.

    Education and Achievements

    Ulf Dammertz's educational background includes a specialization as an Informatikkaufmann (IT merchant) at DOKUMENTA AG, where he honed his skills in IT systems, project management, and client engagement. This robust educational foundation has played a vital role in shaping his approach to technology and innovation in the business landscape.

    Ulf's career is punctuated by a series of notable achievements that reflect his dedication to excellence in the fields of technology and e-commerce. His leadership at companies like mytheresa.com and EMP Merchandising exemplifies his ability to integrate technical solutions with business strategy, driving significant growth and operational success. Ulf has been recognized for his contributions to digital transformation, providing businesses with the tools and strategies necessary for thriving in today’s competitive environment.

    He has developed a reputation as a thought leader in e-commerce technology and digital strategies, sharing insights through various forums, conferences, and publications. His work continues to inspire others in the industry as he advocates for innovative solutions that prioritize customer experience and operational efficiency.

    Achievements

    • Leadership in Digital Transformation: As CDO at BRAUN Hamburg, Ulf has spearheaded initiatives that have successfully transformed digital experiences for consumers, making technology an integral part of customer interactions.
    • Innovative E-commerce Strategies: At mytheresa.com, he was pivotal in refining the online shopping experience, leading to increases in both customer retention and sales performance, showcasing his ability to combine technology with consumer psychology to achieve business objectives.
    • Consultative Expertise: His role as a Managing Consultant at ITELLIUM showcased his skills in advising organizations on how to leverage technology for greater operational effectiveness and market competitiveness.
    • Process Optimization at Otto Group: During his time with discount24, Ulf implemented processes that streamlined operations and elevated the overall customer experience through improved web design and functionality.
    • Commitment to Continuous Learning: Ulf’s journey reflects a commitment to personal and professional growth, continually seeking new challenges and opportunities that enable him to innovate and lead the way in an ever-evolving digital landscape.

    Related Questions

    How did Ulf Dammertz approach digital transformation at BRAUN Hamburg?
    What innovative strategies did Ulf Dammertz implement while serving as CTO at EMP Merchandising?
    In what ways has Ulf Dammertz contributed to the success of mytheresa.com during his tenure?
    How did Ulf Dammertz's early career at DOKUMENTA AG shape his future in IT and consulting?
    What are the key insights Ulf Dammertz has shared regarding technology integration into e-commerce?
    Ulf Dammertz
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    Location

    Greater Hamburg Area