Lance Wills

Professional Background

Lance Wills is an accomplished and visionary technology leader with a wealth of experience across various roles, most notably as a Chief Information Officer (CIO), Chief Technology Officer (CTO), and Chief Digital Officer (CDO). With a robust focus on digital transformation and innovation, Lance has become a respected figure in the technology sector, known for his ability to drive significant advancements in consumer digital experiences, publishing, and eCommerce. His diverse career spans over two decades, during which he has honed his expertise in product management, large-scale project delivery, and data-driven decision-making.

Lance's career is marked by a series of strategic leadership roles in highly reputed organizations. Currently, as the CIO and Chief Digital Officer at West Marine, he is responsible for steering the business and product strategies that are crucial for executing transformative projects in a constantly evolving digital landscape. His prior position as Consulting CIO at Pier 1 involved spearheading initiatives that aligned IT strategy with business objectives, ensuring effective execution of digital solutions.

Previously, Lance has served as EVP & Chief Technology Officer at Toys"R"Us, where he played a pivotal role in modernizing the technology framework and enhancing the company's eCommerce capabilities. His leadership at American Eagle Outfitters as VP Global Digital Technology established him as a forward-thinking leader capable of integrating technology with robust consumer engagement strategies. Additionally, his tenure at Macy's as VP Engineering for Macys.com allowed him to leverage his engineering and technical insights to optimize the online shopping experience for customers.

Lance's journey in technology began with a solid foundation as a Senior Director in Software Engineering and Delivery at Thomson Reuters, followed by critical roles as Principal Technology Strategist at ZEFER and earlier positions at Gale Group and Thomson Consulting, where he developed a strong technical acumen. His early career experience as an Engineer and Database Administrator at Inland Revenue in New Zealand laid the groundwork for his subsequent achievements in technology and management.

Education and Achievements

Lance Wills holds a Bachelor of Science degree in Computer Science from the Central Institute of Technology in New Zealand. His education has equipped him with the technical knowledge and analytical skills essential for his roles in executive leadership.

Throughout his career, Lance has been at the forefront of integrating technology with business strategies. His commitment to digital transformation is reflected in his deep understanding of agile and product management frameworks, unified digital commerce and marketing platforms, and enterprise architecture. Lance's passion for technology drives his efforts in harnessing cloud-based solutions and microservices to create operational efficiencies and enhance customer experiences.

Lance is recognized not just for his technical acumen but also for his strategic insights. He understands that technology must serve as an enabler and an agent of disruption, demanding a digital strategy that addresses complex business challenges while delivering tangible value to stakeholders. This philosophy has been instrumental in his approach to leading teams and aligning technological initiatives with organizational goals.

In addition to his professional accomplishments, Lance is actively involved in philanthropic efforts. As a board member at Adopt International, he contributes to building families and creating lasting impacts in communities. This role signifies his commitment to giving back and leveraging his skills for the betterment of society.

Achievements

• Transformation Initiatives: Lance has led extensive transformation initiatives in various organizations, driving digital strategy that targets growth while reducing operating costs through effective resource alignment and corporate restructuring.
• Innovative Customer Engagement: He is known for fostering a positive management style that emphasizes collaboration, innovation, and strong relationships with peers and teams, leading to the development of unique digital customer journeys that enhance user engagement.
• Cross-Industry Expertise: With experience spanning multiple sectors, including retail and publishing, Lance brings a comprehensive perspective to technology leadership that allows him to address industry-specific challenges effectively.
• Thought Leadership: Lance's strategic views on the synergy between technology and business have positioned him as a thought leader within the technology community, inspiring peers and aspiring leaders.

In summary, Lance Wills embodies the characteristics of a modern technology leader: strategic thinker, dedicated professional, and passionate advocate for innovation. His extensive background in digital transformation and product management, combined with his commitment to effective business strategies and relationships, makes him an invaluable asset in any organization pursuing growth through technology.