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Tyler Phillips
Director, Analytics at Universal Music Group
Tyler Phillips is a marketing analytics consultant with expertise in various analytics tools and platforms, focused on helping clients in industries like consumer electronics, finance, CPG, telecommunications, and entertainment to make informed decisions.
His skill set includes proficiency in SQL, marketing/web analytics tools like Google Analytics 360 Suite and Adobe Analytics, media analytics tools such as DART/Doubleclick, BI tools like Tableau, DOMO, Excel, PPT, optimization tools like Google Optimize and Optimizely, data warehousing using BigQuery, and social/competitive analysis tools like Sysomos, ComScore, Compete, and Quantcast.
Tyler holds a Master's Degree in Entertainment Business and a Bachelor's degree in Music Business from Full Sail University. He also studied High School/Secondary Diplomas and Certificates at Charles Carroll High School, with prior education at Roman Catholic High School.
With a rich professional background, Tyler has served in roles such as Repertoire Management Coordinator and Former Repertoire Management Assistant at Concord Music, Tour Manager at FELICITY (Band), Internet Fulfillment Associate at Hot Topic, Intern at Fly South Music Group, Student at Full Sail University, Customer Service Associate at Whole Foods Market, CSA at Shoprite, and Bassist at Ghosts & Androids.