Tyler McDonald

Tyler McDonald is a seasoned strategy consultant with extensive experience in helping brands identify key insights and deliver data-driven strategies to better understand their target audiences. He specializes in a range of fields, including brand awareness/reputation, marketing, product development and launch, crisis communications, and employee engagement. His expertise covers multiple industries, such as financial services, healthcare, technology, and consumer goods, as well as sports/entertainment and politics.

Tyler holds a Bachelor of Arts in Political Science (Public Policy focus) and International Affairs Minor at The George Washington University. He also completed a Graduate Certificate in Global Sports Management at New York University and a Graduate Certificate in International Business Management at Georgetown University.

Tyler's impressive work history includes key positions at various organizations such as BrandOutlook LLC, Golin, Luntz Global, Booz Allen Hamilton, and The Agulhas Group, among others. He has a special interest in helping financial services/fintech companies empower consumers to take control of personal finances. Tyler has conducted research in-person across the globe, including countries such as US, UK, Australia, France, Spain, Germany, Romania, South Africa, Vietnam, and China.

Overall, Tyler is a goal-driven, thought leader and problem solver who has contributed to the success of various high-profile clients such as Delta Airlines, Google, Facebook, Discover Financial Services, Acorns, Hilton Hotels, Unilever, PepsiCo, Disney, the New York Yankees, ESPN, DAZN, Atlanta Hartsfield-Jackson International Airport, StubHub, and British American Tobacco.