Twila True

Twila True is the Founder and Chief Executive Officer of True Family Enterprises, a privately held investment firm established in 2012. The firm focuses on creating and managing a diverse portfolio of companies across various sectors, including real estate, consumer goods, entertainment, and education. Notably, True Family Enterprises encompasses over 50 businesses, such as TrueLane Homes and Twila True Fine Jewelry.13

Born into the Oglala Lakota Sioux Tribe and raised on the Pine Ridge Reservation in South Dakota, Twila has overcome significant challenges to become a successful entrepreneur. Her background fuels her commitment to philanthropy, particularly through initiatives like the True Sioux Hope Foundation, which aims to support the Oglala Sioux Tribe by providing critical resources and empowering community members.23 Additionally, she co-founded the True Children’s Home, focusing on aiding orphaned children in China.4

Twila's professional journey includes leadership roles in various companies. Before founding True Family Enterprises, she served as the CEO of Synthane Taylor, a circuit board manufacturer, and co-managed True Innovations, a multinational consumer products company.34 Her entrepreneurial achievements have earned her recognition, including being named Entrepreneur of the Year by the OC Business Journal in 2016 and featured in prestigious publications like Forbes and Entrepreneur Magazine.45

In her leadership philosophy, Twila emphasizes transparency and communication within teams, aiming to inspire future generations, especially women in business.3