Alan True

Alan True is an American investor and entrepreneur who co-founded True Family Enterprises with his wife, Twila True, in 2012.1 He serves as the Co-Founder and CEO of this privately held investment firm based in Newport Beach, California.1

Professional Background

Alan True has a proven track record of creating, running, and managing successful global businesses.1 His areas of expertise include:

• Consumer goods manufacturing
• Food processing
• Real estate
• Entertainment and media

In 2015, he founded True Fresh HPP, a company specializing in high-pressure processing of fresh foods.

True Family Enterprises

True Family Enterprises is a diversified investment firm with the following characteristics:

• Founded: 2012
• Annual revenue: $14.5 million (as of 2024)
• Employees: 32
• Industries: Finance, Venture Capital, Private Equity, Real Estate, Food and Beverage, Health and Beauty

The company invests in and operates businesses across various sectors, including real estate, consumer goods, retail, and entertainment & media.1

Other Ventures

Alan True has been involved in several other business ventures:

1. TrueLane Homes: A real estate private equity firm established in 2012, focusing on buying, renovating, managing, and leasing single-family residential properties.1

2. True Innovations: A China-based furniture manufacturing, design, and logistics business that Alan founded and led from 1993 to 2012.1

3. Secure Private Finance: An invite-only advisory platform connecting vetted borrowers to low-cost Libor loans, where Alan serves as CEO since 2021.1

Alan True is known for his ability to identify new opportunities and potential strategic initiatives, combining financial acumen with inspirational leadership.1