Tumi Soyinka

Tumi Soyinka is an entrepreneurial beauty professional with a strong background in developing comprehensive brand strategies by leveraging consumer profiling and data mining. Her expertise lies in lifestyle and beauty brand marketing, with a focus on multi-cultural beauty, particularly within the Textured Hair Industry. Tumi excels in establishing a brand's visual identity, crafting brand equity, creating visual storytelling through content, and implementing robust digital and social media marketing strategies. She also specializes in influencer strategy, D2C experiential strategy, P&L management, and competitive analysis.

Tumi has a proven track record in brand management and storytelling, as well as devising effective marketing strategies. She received recognition as a finalist for the 2014 Black British Business Awards in the Leader Award category (FMCG), sponsored by Ernst & Young.

Education-wise, Tumi studied Music, Business Management, and Business at Westminster Business School for her Master of Arts degree. She also holds a Bachelor of Arts degree in Music and Art from The University of Hull.

In terms of professional experience, Tumi Soyinka has held various key roles at L'Oréal, including Assistant Vice President of Marketing, Director of Marketing for Mizani, Group Product Manager overseeing Redken, Pureology, and Mizani in London, Senior Product Manager for Mizani UK, and Product Manager for Mizani UK. She also has experience working as a Junior Product Manager at Universal Music Group and as a Marketing Assistant within the same organization.