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Tuma Basa
Tuma Basa is a highly accomplished professional with a rich background in the music and media industry.
He holds an MBA in Management from NYU Stern School of Business, a BA in Economics from the University of Iowa, and studied Accounting at Brigham Young University, showcasing his diverse educational background.
Tuma Basa has held key positions in various renowned organizations, including his current role as Director of Black Music & Culture at YouTube, where he plays a vital role in shaping music content and promoting cultural diversity.
Prior to his role at YouTube, Tuma Basa served as the Global Programming Head for Hip Hop at Spotify, demonstrating his expertise in curating music content for a global audience.
His previous experiences include being the Vice President of Music Programming at REVOLT TV, a Music Programming Consultant at MTV Jams, and the Director of Music Programming Initiatives at MTV, highlighting his extensive contributions to the music industry.
Tuma Basa's career journey also includes roles such as Manager of 360 Music Initiatives at MTV and Music Video Coordinator in the Music Department at BET, underscoring his comprehensive understanding of music programming and initiatives.
With such a remarkable career trajectory and diverse skill set, Tuma Basa continues to make significant contributions to the music and media landscape.
His educational foundation in economics and accounting, coupled with his experience in music programming and cultural initiatives, positions him as a versatile and influential figure in the industry.