Trudi Roach is a highly successful fashion executive with a passion for translating the latest industry trends into measurable success. With a BFA in Fashion Merchandising from Pratt Institute, Trudi began her career with May Company, where she mastered the concepts of line planning, gross margin, and stock to sales. From there, she quickly progressed from Trend Analyst to Design Manager and eventually to VP Design, working with the leadership of each organization.

In 2014, Trudi joined VF as VP Global Product and was responsible for overseeing Nautica in a leadership role, leveraging her creative vision to build brands and transform internal structures. Trudi is known for her ability to motivate teams, change expectations, and maintain superior work ethic while adhering to a high level of integrity, making her a trusted leader and partner.

Some of Trudi's notable achievements include initiating the Nautica Innovation Strategy to drive newness into product pipelines and repositioning 2017 product offerings back to core brand values. These, among other efforts, led to a 25% increase in wholesale sales and a 98% increase in e-commerce sales year-over-year.

Trudi's expertise lays in merchandise management strategies, business development and growth, product concepts, team management and leadership, trend analysis and forecasting, and creative oversight and direction.