Rob Blair is a highly accomplished creative director and brand strategist in the apparel industry, known for building iconic sportswear brands that are customer-centric, culture-generating, and profitable. He has a remarkable educational background with degrees in marketing, management, communication design, and business administration.

Blair's experience includes working with big names such as Red Bull, Nike, Gap, and Lululemon Athletica, in different leadership positions such as Vice President of Product, Creative Director, and Director of Design and Merchandising. His diverse roles over the years include product management, merchandise management, category leadership apparel, and product development.

An expert in transforming brands, Blair consistently generates growth by generating customer loyalty, building cultures, and achieving profitability. His unique approach combines creativity, critical thinking, and data analysis to identify market gaps and opportunities, nurture partnerships, and hone brand identities.