Troy Petrunoff

Troy Petrunoff is a marketing professional based in Los Angeles, California, with extensive experience in retention and lifecycle marketing. He currently serves as the Senior Manager of Retention & Lifecycle Marketing at Every Man Jack, where he focuses on enhancing customer lifetime value through various digital marketing strategies, including email and SMS marketing, as well as managing loyalty and referral programs.12

Previously, Petrunoff held the position of Director of Lifecycle Marketing at Lensabl from January 2021 to March 2021 and worked as a Marketing Manager there from January 2019 to January 2021. During his time at Lensabl, he developed customer retention strategies and managed both organic and paid social media campaigns.12

His career began in email marketing, and he has since worked in various roles that emphasize customer engagement and marketing strategy across different industries. Petrunoff has also been involved with AngelHack, where he led marketing strategies for global hackathon events.12

In addition to his professional roles, he has certifications in email marketing from HubSpot and Klaviyo, highlighting his expertise in this area.1