Jay Cooke

Jay Cooke is a marketing professional with a passion for problem-solving and helping colleagues and clients succeed.

With a background in journalism, Jay has built marketing campaigns and strategic partnerships with notable companies such as American Express and ZipCar.

He has extensive experience leading award-winning content teams, launching business units for SaaS startups, and managing multimillion-dollar email marketing channels.

Jay excels in smart content strategy and data-driven storytelling to help companies scale and grow.

His expertise spans from early-stage startups to enterprise companies like Meta, Carenet Health, and T-Mobile.

As a content strategist, Jay has worked on various content types including case studies, white papers, video scripts, email sequences, blog posts, social media content, and more.

He also teaches Digital Marketing Boot Camps at UC Berkeley, covering topics like SEO, SEM, marketing automation, and data analysis using tools such as Google Ads, Google Analytics, WordPress, and more.

Jay's diverse professional journey includes roles at MarketerHire, Phantom Auto, Meta, and Travel Content World, where he contributed in areas like content marketing, digital marketing, and business development.

Jay Cooke possesses skills in growth marketing, strategic partnerships, content marketing, SEO, SEM, leadership, sales, and more.

His educational background includes a BA in Journalism from the University of Delaware and relevant studies in multimedia, integrated marketing, and project management.

Furthermore, he holds a Nanodegree in Digital Marketing from Udacity.

Jay Cooke's career history includes roles ranging from digital media assistant at San Francisco State University to senior commissioning editor at Lonely Planet / BBC Worldwide.

Throughout his career, Jay has demonstrated a commitment to excellence, creativity, and effective communication through various marketing and content-related roles.