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Troy Mead
National Sales Director at Procter & Gamble
Professional Background
Troy Mead is an accomplished leader with extensive experience in marketing and sales, particularly in the fast-moving consumer goods (FMCG) sector. With a career primarily spent at Procter & Gamble, one of the global leaders in consumer goods, Troy has demonstrated a profound ability to drive market strategy and sales performance across various platforms and environments. Currently, he serves as the Director of Market Strategy & Sales for Old Spice North America at Procter & Gamble, where his strategic insights and leadership continue to shape the way the brand interacts with its consumers and develops marketing techniques.
Prior to his position at Old Spice, Troy held several senior managerial roles within Procter & Gamble, including a significant stint as the Senior Manager of Commercial Leadership at Walmart US. In this pivotal role, he was essential in enhancing the brand's presence and sales opportunities within one of the largest retailers in the world. Troy's foundational experience as a Sales Manager for HEB and a member of the Global Military Team further solidified his reputation as a capable leader who actively engages and implements data-driven strategies to optimize sales processes.
Troy’s progression within Procter & Gamble began with his early experiences as a Customer Business Development Innovation Intern and subsequently as a Customer Business Development Intern. These positions provided him with insightful exposure to the practicalities of market dynamics, consumer preferences, and business development processes, which he has carried into his later roles.
Education and Achievements
Troy Mead is a proud alumnus of California State University, Long Beach, where he completed his Bachelor's degree in Marketing. His education laid a strong foundation in marketing principles, consumer behavior, and strategic management. During his academic journey, he developed a comprehensive understanding of the marketing landscape, which has proven invaluable in his professional roles. Troy's education not only prepared him for the challenges within the consumer goods sector but also instilled in him the importance of innovative marketing strategies and consumer engagement.
With a unique blend of strengths identified by the StrengthsFinder assessment, Troy brings a dynamic perspective to his work. His top strengths include Activator, Strategic, Communication, Woo, and Futuristic. As an Activator, Troy is known for his ability to take action and motivate teams to embrace new and dynamic strategies. His strategic mindset allows him to critically assess market trends and consumer behaviors while crafting plans to leverage opportunities effectively. Communication, one of his strongest traits, helps him articulate complex ideas clearly and connect with diverse audiences. The Woo strength (Winning Others Over) showcases Troy's natural charisma and ability to engage with clients and colleagues, fostering relationships that drive business success. Lastly, his Futuristic strength keeps him focused on emerging trends and innovations, ensuring that he is always looking forward and preparing for the challenges and opportunities that lie ahead.
Achievements
Throughout his career, Troy Mead has achieved numerous milestones that exemplify his commitment to excellence, innovation, and leadership. Under Troy's guidance, Old Spice North America has implemented marketing strategies that have not only reinforced the brand's market presence but also forged deeper connections with its consumer base. His strategic initiatives have led to significant sales growth and enhanced brand loyalty among consumers.
Troy's tenure at Procter & Gamble has equipped him with a rich understanding of both the operational and strategic dimensions of marketing and sales. His experience with major retailers such as Walmart and HEB has highlighted his capacity to navigate complex business environments and foster strong relationships that stimulate business development.
Additionally, Troy has played a critical role in mentoring emerging leaders within the organization, sharing his knowledge and cultivating the next generation of marketing professionals. His focus on innovation and strategic thinking inspires those around him to pursue excellence and embrace change as a vital component of growth and success. He exemplifies the qualities of a transformative leader who is dedicated to the advancement of his team and the brands he represents.
In summary, Troy Mead is an experienced professional with a strong background in marketing and sales, complemented by a Bachelor’s degree in Marketing from California State University, Long Beach. His career with Procter & Gamble is marked by significant achievements, innovative strategies, and a commitment to building relationships. With his unique strengths and skills, Troy continues to make a profound impact on the brands and teams he leads, poised to drive success in an ever-evolving marketplace.
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