Trey Riley

Trey Riley is the Vice President of Solutions Engineering at Within3, a position he has held since July 2023.1 With an extensive background in sales, business development, and marketing, Trey brings a wealth of experience to his role at Within3.

Career History

Before his current position, Trey worked as an SME Sales Engineer at Within3, where he played a crucial role in developing and implementing the Insight Management Platform (IMP) for improved decision-making and communication in the life sciences industry.1

Prior to joining Within3, Trey held several leadership positions in various companies:

• Sr. Enterprise Sales Director and EVP Head of Business Development at Evermed
• Sr. Director of Sales and Marketing at Privis Health
• Sales Director at Truveris
• Vice President of Business Development at AssistRx
• Regional Vice President at athenahealth
• Sr. Vice President of Customer Development at CMI Media Group
• District Sales Manager at Xanodyne Pharmaceuticals1

Education and Certifications

Trey's educational background includes:

• Bachelor of Science in Marketing from Miami University (1986-1990)
• Healthcare Marketing & Communications Council Management Development Program at The Tuck School of Business at Dartmouth (2004)
• RYT 200 certification from CITYOGA School of Yoga & Health (August 2020)1

Expertise and Contributions

In his role at Within3, Trey focuses on leveraging technology to enhance medical affairs activities, particularly in group engagements with external experts for insights collection.2 He has written about the challenges faced by medical affairs teams, including time-consuming tasks like moderation, analysis, and reporting of group meetings with key external advisors.2

Trey is also involved in addressing issues related to key opinion leader (KOL) identification and engagement in the pharmaceutical industry. He has discussed the importance of selecting the right KOLs and the potential costs of missing influential experts in specific disease communities.3

Colleagues describe Trey as a consummate sales and marketing leader with a talent for framing product benefits and the ability to motivate sales teams and generate customer interest.4