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Trevor Oldershaw
Creative Director - Peet's Coffee
Trevor Oldershaw is a Creative Director at Peet's Coffee, where he has played a significant role in modernizing the brand's visual identity and marketing strategies. He has been involved in various projects, including the redesign of the Mighty Leaf Tea brand, emphasizing the artistry and quality of its products. Oldershaw stated that the new packaging design allows consumers to appreciate the "thoughtful exactitude and artistry" of the tea, showcasing each leaf and petal prominently.1
His background includes extensive experience in creative direction across multiple sectors, including consumer packaged goods (CPG), technology, and athletics. He has a reputation for pushing creative boundaries and leading projects from conception to completion.24 Before his current role at Peet's Coffee, he served as Head of Design, where he helped develop a new design language to bring the 56-year-old company into a more modern era.5
Oldershaw is also active on LinkedIn, where he shares insights about his work and connects with other professionals in the creative industry.34 His portfolio reflects a commitment to creativity and innovation in branding and design.
