Ida Woldemichael

Ida Woldemichael is an accomplished graphic designer and Associate Creative Director at Wide Eye, a creative agency focused on branding and digital design for purpose-driven organizations. With over ten years of experience in the design field, Woldemichael has collaborated with various top-tier agencies and non-profit organizations, contributing to projects that emphasize social impact and advocacy.13

Professional Background

Woldemichael's portfolio includes a diverse range of work, from branding initiatives for organizations like the REFORM Alliance, which seeks to transform the American criminal justice system, to designing event identities for significant milestones such as the ACLU's centennial gala.1 She has also been involved in creating visual identities for political campaigns, including Hillary Clinton's 2016 presidential bid, showcasing her ability to merge design with impactful messaging.13

Role at Wide Eye

At Wide Eye, Woldemichael plays a crucial role in steering creative direction and design strategy. The agency itself is known for its commitment to helping organizations that aim to drive positive change through innovative design solutions.24 Woldemichael's work aligns with this mission, as she focuses on crafting visually compelling narratives that resonate with audiences and support the goals of her clients.

Design Philosophy

Woldemichael believes in the power of design to communicate complex ideas simply and effectively. Her approach often involves a deep understanding of the client's mission and audience, ensuring that every design element serves a purpose and enhances the overall message.3

In summary, Ida Woldemichael stands out as a significant figure in the design community, leveraging her skills to foster social change through thoughtful and impactful design.