Travis Clinger

Professional Background

Travis Clinger is a seasoned international business strategist renowned for his skill in developing comprehensive solutions to connect marketer data across consumer experiences and various media platforms. With an in-depth understanding of the complexities of contemporary marketing landscapes, Travis embraces the evolving challenges, such as the decline of third-party cookies, as gateways to innovation and opportunity.

Currently, Travis leads a global team dedicated to business development, solutions architecture, and implementation, all of which are pivotal in helping marketers, publishers, and technology platforms achieve seamless data integration. His commitment to fostering personalized consumer experiences in a sustainable and privacy-centric manner demonstrates his forward-thinking approach in the fast-evolving digital marketplace.

Education and Achievements

Travis earned his Bachelor of Arts (B.A.) in Political Science from Rollins College, a foundation that has informed his strategic thinking and ability to navigate complex business environments. He has held numerous executive positions and developed a wealth of experience in the tech and marketing sectors, particularly during his impactful tenure at LiveRamp.

At LiveRamp, Travis played significant roles, including Chief Connectivity and Ecosystem Officer, as well as Senior Vice President, where he spearheaded initiatives to enhance addressability and connectivity for global partners. His strategic leadership contributed to establishing LiveRamp as a leader in the advertising technology space, focusing on advanced data connectivity solutions that empower marketers to optimize their campaigns effectively.

Not only has Travis excelled within his roles at LiveRamp, but he has also made influential contributions on a broader scale, serving as a board member for key organizations like the IAB Tech Lab, where he provided insights and guidance on the evolving digital advertising ecosystem. As a co-founder and board member of the Advertising ID Consortium, Travis has been instrumental in advocating for standards that facilitate a more efficient and effective advertising marketplace.

Achievements

Travis Clinger's career is punctuated by several notable achievements, including:

1. Leading comprehensive data integration strategies that transform how businesses connect and utilize consumer data across multiple platforms.
2. Spearheading initiatives that advocate for privacy-first approaches in data handling, ensuring that consumer trust remains at the forefront of marketing strategies.
3. Driving innovation in the advertising technology landscape through strategic partnerships and collaborative efforts aimed at enhancing addressability and personalization.
4. Serving on influential boards where his insights have shaped the future of digital marketing and advertising standards.
5. Building and leading diverse, high-performance teams focused on achieving operational excellence and delivering results tailored to client needs.

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