Luke Fenney

Luke Fenney is a senior executive at LiveRamp, holding the position of SVP, Connectivity & Ecosystem Publishers for Europe & Americas.1 With over 500 connections on LinkedIn, he appears to be a well-connected professional in the digital advertising and publishing industry.

Professional Background

Luke Fenney's experience is primarily associated with LiveRamp, a leading data connectivity platform.1 His role focuses on the connectivity and ecosystem aspects of publishers across Europe and the Americas, indicating a significant responsibility in managing and developing relationships with publishing partners in these regions.

Industry Insights

As an industry leader, Luke Fenney shares valuable insights on digital publishing and advertising:

First-Party Data Strategy:: He emphasizes the importance of publishers developing authenticated first-party datasets as a crucial strategy to combat signal loss in the digital advertising ecosystem.2

Alternative ID Solutions:: Fenney has highlighted the effectiveness of alternative ID solutions for publishers. For instance, he shared information about CafeMedia's success with authenticated traffic through ATS (Authenticated Traffic Solution), which resulted in substantial CPM (Cost Per Mille) increases of 300% to 500%.3

Education

Luke Fenney's educational background includes studies at La Trobe University, though specific details about his degree or field of study are not provided in the available information.1

Online Presence

Luke Fenney maintains an active professional presence on LinkedIn, where he shares industry-related content and insights. His posts often focus on topics relevant to publishers, data strategies, and the evolving landscape of digital advertising.23