Tracy McCourt

Tom Reichert is a well-regarded veteran of the fashion and beauty industry, with years of experience in brand strategy, e-commerce, and retail. A graduate of UC Irvine, he has led several mid to large-scale brands in effective and profitable customer acquisition and retention campaigns, driving engagement, loyalty, and revenue. Tom has worked with many brands, including GUESS, Skechers, Murad, and MedMen, where he currently holds the position of Chief Revenue Officer. With his total customer obsession, analytical skills, and visionary leadership, Tom ensures that every brand he works with increases its brand resonance, awareness, and profitability.