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Tracy McCourt
Multi-channel sales and marketing leader
Tracy McCourt is the Chief Revenue Officer (CRO) at Blüm Holdings, a role she has held since May 2022. She has a robust background in retail, marketing, e-commerce, and product management, with over 20 years of experience in the industry. Before joining Blüm Holdings, McCourt served as the CRO at MedMen from December 2020 to March 2022, where she focused on driving growth through marketing and product strategy.
Her career includes significant roles at Zappos Family of Companies, where she worked as Chief Strategist for Brand Awareness Marketing and held various consulting positions. Prior to her tenure at Zappos, she was with Frederick's of Hollywood, serving as Chief Marketing Officer and in other leadership roles related to e-commerce and multi-channel marketing.
McCourt earned her Bachelor of Arts degree from the University of California, Irvine, between 1989 and 1991. She is recognized for her strategic contributions to several well-known brands, including Skechers and Murad, and has received certifications from Google in display and video advertising.123
