Tracy Koeneke

Tracy Koeneke is an experienced media buying professional with a passion for staying ahead of trends and meeting client goals.

With a background in Journalism, Advertising, Marketing, English, and History from the University of Nebraska-Lincoln, Tracy has a well-rounded education.

Her specialties include media analysis, web analytics, planning, buying, and negotiating various types of media such as digital display, video, connected TV, broadcast, print, outdoor, event sponsorships, lead generation, email marketing, social media marketing, SEO/SEM, mobile and tablet marketing, native ads, attribution modeling, budget management, campaign optimization, and brand marketing.

Tracy Koeneke has held significant roles including Media Director, Media Buyer, and Associate Media Director at reputable companies like Eleven Twenty-Three, Bozell, and Zaiss & Company.

Her experience ranges from pixel and tag management to strategic planning and execution of comprehensive media campaigns across various platforms.

With a knack for analyzing data and optimizing campaigns, Tracy excels in driving results and enhancing brand visibility in the competitive media landscape.