Lily Rougeot

Lily Rougeot is a driven marketing professional with extensive experience in the beauty and fashion industries. She served as the Vice President of Marketing and Ecommerce at ELEVEN by Venus Williams from December 2019 to November 2022.1 Currently, she holds the position of Head of Marketing at AMOREPACIFIC for the innisfree brand, a role she has occupied since November 2022.1

Career Highlights

Beauty Industry Experience::

• Head of Marketing at AMOREPACIFIC (innisfree) since November 20221
• Digital Marketing Director at Hudson BLVD. Group from October 2018 to December 20191

Fashion Industry Experience::

• VP of Marketing and Ecommerce at ELEVEN by Venus Williams from December 2019 to November 20221

Consulting::

• Digital Marketing Strategist at Rougeot Consulting since August 20191

Skills and Expertise

Lily Rougeot's professional profile highlights several key areas of expertise:

• Media mix and budget management
• Digital analytics
• E-commerce specialization with a focus on new customer acquisition
• Multi-channel media buying
• Social media marketing
• Brand and product marketing
• Team development and management

She also possesses strong interpersonal skills, creative problem-solving abilities, and a global perspective, with experience across various lifestyle categories including beauty, wines & spirits, and apparel.1

Recent Developments

In July 2024, Lily obtained a certification in "Generative AI for Business Leaders" from LinkedIn, demonstrating her commitment to staying current with emerging technologies in the marketing field.1

It's worth noting that while Lily was part of the ELEVEN by Venus Williams team, the brand recently announced a pause in operations. Venus Williams stated that this is not a permanent closure but rather a temporary break to refine strategies and enhance the overall brand experience.2