Traci Bednard

Traci Bednard is a prominent figure in Edmonton's tourism and aviation sectors with extensive experience in leadership roles. She currently serves as the CEO of Explore Edmonton Corporation, a position she has held since November 2021.2

Career Background

Prior to her current role, Traci had a long and successful career at Edmonton International Airport (EIA), where she worked for 24 years.1 During her time at EIA, she held several executive-level positions, including:

• Vice President, Communications and Passenger Experience4
• Vice President, Strategy, Environmental Social and Governance and Corporate Communications1
• Vice President, Passenger Market Development5

Her responsibilities at EIA included overseeing communications, government relations, advocacy, and partnerships, including tourism and Indigenous tourism initiatives.1

Education and Professional Development

Traci Bednard attended the University of Alberta.1 She also holds the ICD.D designation, which is likely related to corporate governance training.3

Current Roles and Influence

In addition to her role as CEO of Explore Edmonton Corporation, Traci serves on the Board of Directors for the Tourism Industry Association of Canada.1 This position provides her with valuable insights into the direction of tourism in Canada and allows her to contribute to shaping the industry at a national level.

Personal Life

Traci grew up in various parts of Alberta, with stints in PEI and Ontario, before settling in Edmonton. She currently resides in west Edmonton with her husband Deron and two daughters, Ella and Olive. The family also includes a French bulldog named Murphy and a cat named Little Black.1

Traci Bednard's extensive experience in aviation, tourism, and communications, combined with her leadership roles in prominent organizations, positions her as a key figure in Edmonton's tourism and business development landscape.