Tony Wang

Founder at Office of Applied Strategy with extensive experience in brand strategy and management consulting

Tony Wang is the founder of the Office of Applied Strategy, an independent strategy firm based in the Greater New York City Area. Established in January 2020, the firm operates at the intersection of management consulting, brand strategy, and think tank research, focusing on cultural and technological innovations. Wang's clientele includes high-profile brands such as Prada, Netflix, Sequoia Capital, and Ariana Grande, among others.1 2

Wang has a diverse background in brand strategy and management consulting, having held significant roles at various prestigious companies prior to founding his firm. His experience includes positions as Director of Strategy at 032c, Senior Vice President of Content & Brand at Barneys New York, and Director of Brand Strategy at SSENSE. He has also worked at McKinsey & Company and Google, contributing to his multifaceted expertise in brand development and strategy.1 2 3

In terms of education, Tony Wang holds a Bachelor of Science in Operations & Information Management from The Wharton School and a Master's in Bioethics from the University of Pennsylvania's School of Medicine.1 2

Highlights

Jun 10 · The Business of Fashion

What Is Buzz Worth? | BoF - The Business of Fashion

Dec 13 · The Business of Fashion

Why Banal Is Big in Fashion's Latest Campaigns - The Business of Fashion

May 11 · youtube.com

Tony Wang, Founder And Strategy Consultant At Office ... - YouTube

Experience

Founder at Office of Applied Strategy (January 2020 - Present)

Director of Strategy at 032c (May 2020 - January 2022), Senior Vice President, Content & Brand at Barneys New York (May 2019 - October 2019), Director Of Brand Strategy at SSENSE (January 2019 - May 2019), Director of Content at SSENSE (January 2017 - January 2019), Brand Director at Métier London (November 2014 - December 2016), Head of Group Branding at Labelux (2013 - 2014), Innovation Specialist at Labelux (2012 - 2013), Summer Business Analyst at McKinsey & Company (2011), Interactive Program Producer at YouTube (2010), Product Specialist at Google (2009)

Education

Bachelor of Science in Operations & Information Management, The Wharton School (2008 - 2011), Master of Bioethics in Bioscience Futurism, University of Pennsylvania School of Medicine (2011 - 2012)