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Tony Smihal
National Account Director at Goodway Group
Tony Smihal is a National Account Director at Goodway Group, based in the Detroit Metropolitan Area.1 He is an experienced professional in the automotive industry, focusing on marketing and data-driven strategies.
Professional Background
Tony Smihal has over 500 connections on LinkedIn, indicating a strong professional network.1 His expertise lies in the automotive sector, where he provides insights on marketing strategies, particularly during the industry's current pivotal period.2
Areas of Expertise
Automotive Industry:: Tony is well-versed in the challenges and opportunities facing the auto industry. He emphasizes the importance of fresh marketing approaches in the current automotive landscape.24
Data-Driven Marketing:: Smihal has shown interest in data mining and its applications in the automotive industry. He has commented on GM's data mining efforts, suggesting he stays abreast of technological advancements in marketing.4
Digital Advertising:: Tony has shared insights about OfferIQ, a tool that enhances dealer association video ads, demonstrating his knowledge of digital advertising technologies in the automotive sector.3
Recent Activities
As of July 2024, Tony Smihal has been actively sharing his thoughts on the unique challenges and opportunities in the auto industry, particularly focusing on the need for innovative marketing strategies.2
