Tony Sherry

Tony Sherry is the Chief Revenue Officer (CRO) at Data360 for Healthcare Engagement, a role he has held for approximately 397 days as of the latest reports. He has over a decade of experience in healthcare marketing, particularly in programmatic marketing, having previously worked at DeepIntent, where he played a significant role in transforming the company's approach to healthcare advertising.

Sherry's expertise lies in utilizing data-driven strategies to enhance marketing effectiveness in the pharmaceutical industry. He has been instrumental in advancing programmatic campaigns that target healthcare professionals (HCPs) and patients, emphasizing the importance of real-time data activation and measurement. His work has contributed to significant improvements in campaign performance, including increased engagement rates and cost savings on data rates for HCPs and National Provider Identifiers (NPIs) .14

In his discussions, Sherry highlights the evolution of programmatic marketing within healthcare, noting that the landscape has changed dramatically in recent years. He stresses the value of clean data and compliance with regulations such as HIPAA to build trust with marketers .1 His strategic vision focuses on leveraging audience insights to drive revenue growth while addressing challenges in targeting specific patient segments .13

For more details about his professional background and insights into healthcare marketing, you can find him on LinkedIn under the username tosherry .23