Eric Frankel

Eric Frankel is an innovative business leader who currently serves as the CEO and Co-Founder of AdGreetz, a position he has held since February 2010.1 AdGreetz is a marketing services company based in Los Angeles, California, that specializes in video personalization and adaptive advertising technology.3

Professional Background

Prior to founding AdGreetz, Frankel had a distinguished career in the media industry:

• He spent over two decades at Warner Bros., culminating in his role as President of Warner Bros. Domestic Cable Distribution from 2000 to 2008.1
• During his tenure at Warner Bros., Frankel's division licensed over $5 billion of programming, consistently outperforming competitors in revenue generation.1
• He was instrumental in advancing new technologies such as on-demand video, high-definition quality, and online distribution.2
• Frankel also created and launched In2TV, the first-ever broadband internet network.2

AdGreetz Leadership

As the CEO of AdGreetz, Frankel has been at the forefront of revolutionizing the advertising industry:

• AdGreetz has developed a SaaS video personalization platform that creates and deploys hyper-personalized, data-driven video and display ads across multiple channels.13
• The company's technology aims to increase customer engagement by 5-7 times and activation by 2-3 times compared to generic advertising.1
• AdGreetz has worked with major clients including Amazon, Google, Universal Pictures, BMW, Toyota, and Coca-Cola, among others.1

Education and Expertise

Frankel holds a B.S. in Communications from Syracuse University's S.I. Newhouse School of Public Communications.1 His areas of expertise include:

• Content creation
• Talent development
• Acquisitions
• Programming
• Product development
• Sales and marketing

Eric Frankel's LinkedIn username is eric-frankel-bb79666, as mentioned in the query.1