Tony Martinez

Tony Martinez is the Director of Marketing at Knockaround, LLC, a company known for its affordable and stylish sunglasses based in San Diego, California. He has over 18 years of experience in design and marketing, contributing significantly to the brand's growth and visibility in the competitive eyewear market.

Professional Background

• Current Role: Director of Marketing at Knockaround, LLC since March 2015. In this position, he has been instrumental in developing marketing strategies that emphasize the brand's unique offerings, including customizable sunglasses through the Knockaround CUSTOM Shop.14
• Previous Experience:
  • Co-Founder and Brand Manager at Westside Love (2010-2016), where he focused on grassroots marketing initiatives and brand collaborations.
  • Co-Founder and Account Director at Product Etcetera (2009-2014), a branding studio specializing in creative solutions across various media.
  • Director of Marketing & Design at The Firehouse Brewing Company (2006-2009), where he initially started as a graphic designer before advancing to manage marketing efforts.15

Contributions to Knockaround

Under Martinez's leadership, Knockaround has expanded its product range and enhanced its online presence. The company has seen significant sales growth, particularly during the COVID-19 pandemic, as consumers sought affordable outdoor products.4 Martinez has highlighted the importance of offering a variety of design options and functionality in their products, which appeals to a broad customer base looking for both style and affordability.4

Education

Tony Martinez studied at the University of San Francisco, where he began his career in graphic design before transitioning into marketing roles.1

Personal Insights

Martinez is recognized for his creative approach and ability to connect with consumers through engaging marketing campaigns. His work has helped position Knockaround as a leading brand in the sunglasses market, appealing to both casual buyers and those seeking customized products.23

For more detailed insights into his professional journey, you can view his LinkedIn profile here .1