Tony Lai

Tony Lai is a seasoned professional with over 14 years of experience in the software industry, excelling in Direct Sales, Channel Management, and CRM solution consulting.

Known for his expertise in forging strategic partnerships to drive business growth, surpassing sales targets, and empowering and evolving his teams, particularly in the Asia region for SaaS-based solutions.

Tony's focus is on fostering Sales and Channels Professionals in Asia, overseeing functions like recruitment, performance management, channel development, and revenue generation.

He aims to secure leadership roles that fuel exceptional company growth, emphasizing team building, innovative market strategies, and product expansion.

Specializing in launching new SaaS products, revitalizing existing businesses, and penetrating new markets, Tony possesses proficiencies in sales enablement, negotiation, and establishing high-performing solution sales teams within the SaaS realm, with a strong foundation in Digital Transformation, SaaS, Sales & Service Automation, ERP, BPM, and Business Analytics.

Tony Lai holds a Master's degree in Defense Economics and a Bachelor's degree in Management Information Systems from Nanjing University of Aeronautics and Astronautics.

His past roles include Commercial Account Executive at Anaplan, Senior Manager of Commercial Sales at Tableau (a Salesforce Company), Senior Account Executive at Salesforce, Channel Sales Manager at Infor, and CRM Solution Consultant at Oracle.