Anthony Aconis

Tony Aconis is a highly accomplished professional with a rich background in retailing, strategic marketing planning, consumer and shopper trends, communication, and marketing.

He holds a BA in International Business Management from Copenhagen Business School and a Diploma in Fine and Decorative Arts from Christie's Education.

Anthony has extensive experience working in major international cities like London, New York, and São Paulo and has been actively involved in consumer analyses focusing on various demographics.

He has worked on renowned global brands such as LEGO, Heineken, Mars, Best Foods, Sara Lee, and Pepsi while holding key positions in top advertising agencies.

Anthony is the author of multiple successful books like 'Fireball' and 'Retailization,' which offer innovative insights into branding, retail strategies, and meeting modern consumer demands.

In addition to his authorship, Tony has served as a columnist, lifestyle and trend editor, and a regular debater on television programs, sharing his expertise and opinions on a wide range of topics.

He has also been a prominent figure in various organizations and boards, showcasing his commitment to contributing to different sectors through his professional knowledge and experiences.