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Sarah Louis
International strategy director
Sarah Louis is the International Strategy Director at BETC, a prominent advertising agency based in France. She has held this position since November 2023. Prior to joining BETC, Sarah served as a Senior Strategic Planner at Publicis Conseil from May 2021 to October 2023, where she was responsible for global strategic planning for major brands such as Nestlé and BNP Paribas. Her earlier experience includes roles as a Strategic Planner at TBWA Paris and as a Junior Strategic Planner at Saatchi & Saatchi, where she developed strategic recommendations and conducted market analysis.12
Sarah Louis holds a degree from Université Paris Dauphine and has built a robust career in strategic planning and marketing communications within the advertising industry, focusing on creative solutions and brand strategies.1
