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Tonnies Feng
Managing Diretor of Metaverse Research Institute in Ipsos China
Tonnies Feng is the Head of the Metaverse Research Institute at Ipsos, a global market research and consulting firm. In this role, he focuses on exploring the implications and opportunities presented by the metaverse, particularly in relation to generational shifts in technology usage, notably among Gen Z. Under his leadership, Ipsos has conducted significant research to understand how this demographic interacts with and perceives the metaverse, emphasizing their unique behaviors and attitudes as digital natives.13
Feng's work involves collaborating with various stakeholders to analyze trends and develop insights that can inform businesses and organizations about the evolving landscape of digital interaction. His research initiatives often include engaging directly with users in virtual environments to gather qualitative data about their experiences and expectations from the metaverse.12
Through his efforts at Ipsos, Tonnies Feng is positioned at the forefront of understanding how emerging technologies will shape social interactions and consumer behavior in the future.
