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Tommy Kowalski
Vice President, Digital Commerce at HeyDude
Tommy Kowalski is the Vice President of Digital Commerce at Crocs, where he plays a significant role in enhancing the company's digital marketing strategies. He has a strong background in paid search and has successfully transitioned Crocs' paid search efforts in-house, demonstrating his expertise in driving results through digital channels.24
Before joining Crocs, Kowalski held positions at notable companies such as Adidas and Talbots, which contributed to his extensive experience in e-commerce and digital marketing.5 He is based in Boston, Massachusetts, and has expressed enthusiasm about stepping into a global role at Crocs, aiming to further develop his skills as a marketer.34
In his current position, Kowalski is involved in strategic initiatives that focus on leveraging technology to improve customer engagement and increase sales through digital platforms.1