Chris Luttjohann

Chris Luttjohann is an experienced digital marketing professional who served as the Vice President of Digital Marketing at PXG (PARSONS XTREME GOLF) from August 2019 to September 2022.2 In this role, they led digital marketing strategy and execution for multiple markets, including the United States, Canada, Great Britain, and Japan.2

During their tenure at PXG, Chris achieved significant results:

• Grew e-commerce and retail revenue from digital marketing by 319% to $64 million, maintaining a Return on Ad Spend (ROAS) of 4X or better2
• Launched full-funnel strategies across various digital channels, including paid search, paid social, display, and Amazon2
• Improved data revenue reporting accuracy by optimizing Google Analytics and Google Tag Manager implementations2
• Supported 16 retail and 300 partner locations for foot traffic and golf club fitting appointments2
• Implemented a culture of continuous testing to improve media efficiency and revenue growth2

Prior to PXG, Chris held several other notable positions:

• Vice President of Marketing at Digital Current (June 2014 - February 2019)2
• Director of Marketing at iAcquire (October 2013 - May 2014)2
• Director of Digital Marketing Services at Zillner Marketing Company (April 2011 - October 2013)2

Chris Luttjohann earned a Bachelor of Arts (BA) degree in Economics from Washington University in St. Louis in 2007.1 They are currently serving as the Vice President of Marketing at New Reach Education since October 2022.12