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Tom Slack
Growth Strategy @ Canva
Tom Slack is currently the Growth Strategy Lead at Canva, a prominent graphic design platform. Based in Brisbane, he has amassed over 500 connections on LinkedIn, where he actively engages with the professional community. His role focuses on leveraging growth strategies to enhance Canva's market presence and user engagement.1
Slack's expertise lies in Product-Led Growth (PLG), which emphasizes creating products that inherently drive user acquisition and retention through their value and user experience. This approach aligns with Canva's rapid expansion, which saw the company grow its workforce from 400 to 4,000 employees in just eight years, highlighting the importance of effective growth strategies in scaling operations.21
In addition to his role at Canva, Slack has shared insights on the significance of word-of-mouth marketing and user-driven growth strategies, emphasizing how creating products that users love can lead to organic growth.3 His professional background and strategic insights contribute significantly to Canva's ongoing success in the competitive tech landscape.
