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Francois Bondiguel
Marketing and Growth Leader with expertise in customer acquisition and product-led growth
Francois Bondiguel is a seasoned Marketing and Growth leader currently serving as the Growth Lead at Canva, a position he has held since March 2021. With over 15 years of experience in customer acquisition, funnel optimization, and product-led growth, he has significantly contributed to the growth of several technology companies.
Career Highlights
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Canva: As the Growth Lead, Bondiguel has secured contracts with major e-commerce businesses and manages a diverse portfolio of clients across multiple regions, including New Zealand, Australia, the USA, and the UK.
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Previous Experience: He has held pivotal roles in other notable companies:
- Vend: Contributed to growth from an annual recurring revenue (ARR) of $2.5 million to $30 million.
- Xero: Helped increase ARR from $425 million to $500 million.
- Deputy: Assisted in growing ARR from $22 million to $51 million.
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Entrepreneurial Ventures: Bondiguel co-founded several startups, including PocketSmith, where he grew the user base significantly without a marketing budget, and The Distiller, which supported early-stage tech startups in New Zealand.
Education
He holds a Postgraduate Diploma in Commerce from the University of Otago and a Master's Degree in International Business from ESDES Lyon Business School, where he graduated at the top of his class.
Skills and Recognition
Bondiguel is recognized for his unique blend of skills in marketing, technology, and leadership, often described as a "scientist, hacker, marketer, builder, and leader" by peers. His ability to drive growth in startup environments has made him a valuable asset in the tech industry.1
