Tom Peled is a seasoned entrepreneur with a proven track record of executing disruptive ideas in various environments, including government, non-profit, and business. He studied Government, Diplomacy & Strategy at IDC Herzliya and has held several significant roles, including Demand Generation Manager for France, Italy, Spain, and Portugal at Amazon Web Services (AWS), Lecturer on Digital Transformation at IE Business School, and an investor in Limpid and Vidstart.

Peled is best known as the founder and CEO of Bike For The Fight, a non-profit that supports cancer research through bicycle rides. He has also worked at Google as a Marketing Strategy & Operations Lead and was previously a Business Development Manager at Israel-America Chamber of Commerce. Additionally, he has experience in the army as a Combat Fitness Instructor at ASA - Army Preparation Program.

With his wealth of experience and expertise, Tom Peled has proven to be a valuable asset to any endeavor he's been a part of. His knowledge and skills touch various fields, including demand generation, digital transformation, and marketing strategy.