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Tom Moseman
Senior Vice President at Envirosell Global LLC
Professional Background
Tom Moseman is a highly regarded expert in shopper and retail research, known for his innovative methodologies and actionable insights derived from extensive research findings. As a founding member of Envirosell Inc., he has played a pivotal role in pioneering effective research techniques that have shaped the understanding of shopper behavior on a global scale. Tom has served in various leadership roles within Envirosell, including Senior Vice President and Vice President, where he demonstrated exceptional skills in managing complex research projects and delivering insightful analysis to better serve client needs.
Throughout his career, Tom has cultivated an impressive portfolio of experience in category management and shopper marketing, solidifying his status as a thought leader in these critical areas. His ability to design and conduct research utilizing both qualitative and quantitative methodologies, including in-home and in-store ethnography, mobile survey applications, and mobile eye-tracking technology, showcases his commitment to advancing the field of retail research. Tom's broad network within the brand and retail marketing communities has enabled him to forge strong connections that enhance the value of his work and develop fruitful partnerships.
In addition to his research capabilities, Tom is an accomplished public speaker, sharing his insights at various industry events and conferences. His engaging presentations combine academic knowledge with real-world applications, making complex concepts accessible and relevant to a diverse audience.
Education and Achievements
Tom's educational background is rooted in the arts, having pursued a Master of Fine Arts in Theatre - Directing at the prestigious University of Iowa. His undergraduate studies culminated in a Bachelor's degree in Theatre & Drama from Indiana University Bloomington, where he cultivated a strong foundation in storytelling and communication. This artistic background complements his analytical prowess in research, enabling him to approach shopper dynamics with a unique perspective.
Tom's early experiences include serving as a Production Manager at New Playwrights Theatre, where he honed his skills in managing creative projects and collaborating with diverse teams. Additionally, he was the Founder and Artistic Director of the Bloomington Playwrights Project, contributing his vision and leadership to support and develop emerging playwrights. This combination of artistic and analytical skills has contributed significantly to Tom's ability to derive valuable insights from shopper research, enhancing the effectiveness of marketing strategies for his clients.
Achievements
Over the years, Tom has made numerous significant contributions to the field of retail research. His expertise in store planning and financial services is well recognized, and he has led successful initiatives that have empowered brands to enhance their shopper engagement strategies. His innovative approach to research not only addresses immediate client needs but also anticipates future shopping trends, ensuring that clients remain competitive in an ever-evolving marketplace.
Tom's influence extends beyond specific research projects; he is committed to pushing the boundaries of understanding in shopper behavior and has actively engaged with industry peers to share best practices and innovations. These contributions solidify his reputation as a key figure in the field of shopper marketing and retail research.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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