Tom McKenna

Tom McKenna is a seasoned marketing professional with 30 years of experience in marketing and management across advertising agencies, client-side roles, and the field.

His expertise spans various industries including Packaged Goods, Pharmaceuticals, Confections, Baked Goods, Retail, Recruiting, Government, Durables, Telecommunication, QSR, and Subscription-based Content.

Tom's areas of specialization include traditional and digital marketing, media planning, media buying, ad tech/marketing tools, CRM, SEO, operational and process improvements, and fast-paced decision-making.

In the digital realm, he excels in SEO, SEM, Data Management Platforms, Analytics, web development, social media, e-commerce, and more, while his traditional expertise covers National & Local TV, Radio, Magazines, Newspaper, OOH, and place-based media.

With a rich corporate background including stints at companies like Amazon, Pfizer, Verizon, and McDonald's, Tom has also been recognized for his achievements which include being named 40 Under 40 in 2014.

Tom McKenna's education includes studying marketing at the New York Institute of Technology along with various high school education.

His professional experience ranges from serving as SVP Global Head of Media & Marketing Ops at Audible to multiple roles at Verizon, Mediacom, Carat USA, and Bates Worldwide, Inc., showcasing a diverse and extensive background in media and marketing.

Tom has also been involved in various advisory boards such as Performics, AOL, Twitter, and Integral Ad Science, further underlining his industry influence and leadership.