Atiba de Souza

Chief Executive Officer and Organic Traffic Educator

Atiba de Souza is the Chief Executive Officer and Founder of Client Attraction Pros, a video marketing agency based in Rockville, Maryland. He has over 27 years of experience in marketing and specializes in video-first content strategies aimed at helping businesses enhance their online presence and attract clients more effectively. His agency focuses on creating compelling video content that aligns with audience questions, thereby improving search engine optimization (SEO) and client engagement.1 2 3

Professional Background

Client Attraction Pros: Atiba established this agency in February 2005, focusing on helping expert entrepreneurs produce videos that enhance their authority and attract clients. The agency employs a proprietary framework known as the ASQ Framework (Answer Specific Questions), which helps businesses identify and address the questions their potential customers are asking online.2 3 5
Traffic Keys: He also serves as an Organic Traffic Educator at Traffic Keys, where he teaches entrepreneurs about generating website traffic based on his extensive experience.3 4

Expertise

Atiba is recognized as an expert in video SEO and content marketing. His approach integrates storytelling with SEO principles to ensure that video content not only engages viewers but also ranks well on search engines. He emphasizes the importance of understanding customer pain points and creating "snackable" content tailored to platforms like TikTok and YouTube.1 4

Speaking Engagements

He is also an international keynote speaker, sharing insights on effective video marketing strategies at various industry events, including the Traffic & Conversion Summit and Digital Marketer events.4 6

Personal Insights

Atiba expresses a deep passion for communication and connection through marketing. He believes that everyone is involved in marketing, whether they realize it or not, and he aims to help others harness this potential to communicate effectively.2 3

In summary, Atiba de Souza is a seasoned marketer with a strong focus on video content, dedicated to empowering businesses to attract clients through effective digital strategies.