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Tom Lonsway
CPG Sales & Marketing Exec l Cross-Functional Team Leadership l Brands l Private Brands l Strategic Growth l P&L l Retail Partnerships l Market Penetration
Tom Lonsway is a Managing Partner at Go Rabbit Go!, where he serves as a CPG Fractional Vice President of Sales and Marketing.24 With over 25 years of experience in the natural foods industry, Lonsway has a proven track record of success in pioneering, growing, and leading sales for various brands.1
Professional Background
Tom Lonsway has an impressive list of business-building experiences across various categories and channels in the consumer packaged goods (CPG) industry. His career includes work with notable brands such as Rainbow Light, Kashi, and Snappers.1
Education
Lonsway holds an MBA from the University of Southern California and a BS in Agricultural Business.3
Role at Go Rabbit Go!
At Go Rabbit Go!, Lonsway is part of a team of sales experts who provide outsourced sales management for mission-driven brands.1 The company specializes in creating and executing winning sales strategies for small brands that may not have the resources for a full-time VP of Sales.1
Company Overview
Go Rabbit Go! was founded by three long-time natural foods' sales executives: Andrew Aussie, Mark Mandel, and Tom Lonsway.5 The company offers expertise in various sales channels and categories, helping brands excel in different markets.1
Tom Lonsway's experience and leadership contribute to Go Rabbit Go!'s ability to provide strategic sales and distribution growth for emerging natural and wellness brands, helping them transform from start-ups to success stories.1