Tom Kirkham

Tom Kirkham is the Head of Transformation at OMD Sydney, a position he has held since early 2023.13 He is a seasoned digital leader with over a decade of experience in the media industry, specializing in creating competitive advantages for global brands across various sectors.5

Kirkham has been with OMD Australia for approximately 10 years, demonstrating a strong commitment to the company.3 His career progression within OMD includes:

1. National Interactive and Technology Director (2022-2023)6
2. Interactive Director (2019-2022)6
3. Head of Transformation, Sydney (2023-present)13

In his current role, Kirkham is part of OMD's transformation community, which focuses on driving outcomes for clients through the leveraging of data and technology applied to the whole of marketing.1 This team is responsible for future-proofing client businesses by navigating the complex and volatile tech landscape while mitigating risks.1

Kirkham's expertise and contributions to the industry have been recognized. In 2023, he won bronze in the Agency Media Specialist – All Agencies category at the Mediaweek Next of the Best Awards.4 This accolade highlights his standing as a rising talent in the media and advertising sector.

As a thought leader in his field, Kirkham has provided insights on industry trends and developments. For instance, he shared his perspective on YouTube's Brandcast 2024 event, noting the platform's strategic shift in positioning and its focus on content creators and formats that help align brands with the best content.2