University of Gloucestershire

St Gregorys

Interactive Director (McDonald's Digital Lead) at OMD Australia

I lead the digital, data, and technology consulting division of OMD in its largest market, Sydney. We unlock growth, for our clients, partners and agency. 

My responsibilities encompass the comprehensive transformation product, which includes a team of senior transformation experts who work closely with our most significant clients. Furthermore, I play a key role in building the culture of the agency as part of the national leadership team. 

In this role, I engage with executive-level positions on the client side to collaborate on digital marketing transformation. Our client portfolio includes prominent brands such as McDonald's, Telstra, Suncorp, the NSW Government, and Tabcorp.

OMD Australia

Head of Transformation, Sydney

Product lead for the data and technology SBU offering at OMD. Responsible for the definition, commercialisation and positioning of solutions that deliver digital client maturity.

A consultative role to help clients uncover technical solutions that will drive transformation in their business. This role is the translation engine for the complex data and technology landscape to both the agency and our clients; responsible for elevating the understanding of the tech industry within OMD and driving commercial growth. 

A 'generalist specialist' who strategically demonstrates how data science, martech, analytics and BI can power the change our clients are after. 

This stuff is fun and I love to bring it to life to both experts and novices!

National Technology Director

Digital lead for McDonald’s Australia.

Collaboratively building a digital maturity strategy to deliver transformational business growth. 

My core role focused on building the strategic vision and roadmap to realise transformational change in the way data is applied, measured and executed across paid owned and earned channels. From building predictive offer recommendation engines to customer personalisation at scale, I was was responsible for building and leading a team of 13 from the ground up, featuring data scientists, technologists, analysts and digital media specialists.

Interactive Director (McDonald's Digital Lead)

Experience across McDonald's UK, easyJet, Carlsberg, Peugeot and Live Nation.

OMD UK

Digital Connections Planning Associate Director

Interned in the European Theatrical Media Marketing team, helping in the creation, implementation and management of Pan-European campaigns (focused upon Digital media) for the years biggest film releases in 2011-2012; including Sherlock Holmes: A Game of Shadows and The Dark Knight Rises.

Warner Bros. Entertainment Group of Companies

Theatrical Release Marketing | Media

Assisted in creating and implementing 2010's 'Explore' campaign on a national level in the UK

Eurostar

Marketing Assistant

Undertook market research into Baker Tilly's expansion into Twitter and compiling competitor investigations within the social media field.

Baker Tilly

Worked within a small team to begin to understand the marketing landscape, created a company spreadsheet in order to formulate the most profitable clients.

Tom Kirkham