Humber College

Senior Director, Marketing Science at OMD Canada

Skills: Business Strategy · Communications Planning · Attribution · Communication · Connections Planning · Customer Acquisition · Performance Marketing · Customer Insight · E-Commerce · Consumer Behavior

OMD Canada

Managing Director Data and Activation

Senior Director, Marketing Science

Director, Marketing Sciences

Manager, Analytics

Empowering people with the skills to develop actionable insights.

Mindshare

Manager, Business Planning

Changing the face of digital analytics one data point at a time.

- Set measurement frameworks for tracking digital activations
- Build actionable business insights from campaign analysis
- Develop and manage testing/research initiatives

Digital Analyst

·   Collaborate with client and internal development teams to create and deploy email based communications programs.
·   Develop and execute measurement plans to track mailing and lead metrics for performance.
·   Work in conjunction with internal sales team to develop sales and communications strategies for business development.
·   Manage internal processes to ensure project deadlines are met.
·   Review existing processes and implement new methods and tools to increase internal efficiency.

Inquiry Management Systems

Account Manager

- Provided low-frequency support to Grunge and Alternative melodies.

Instamentalz

Bass Player

•	Developed advertising media plans for new and established clients based on market and competitive trend analysis.  
•	Prepared sales presentations for new client pitches.
•	Evaluated previous media plans and implemented efficiencies to improve performance.
•	Negotiated non-broadcast media buys.

Peter Venus