Tom Hartley is an accomplished professional in the field of market research, with extensive experience in brand and customer experience. After obtaining a B.S. degree from the Massachusetts Institute of Technology and a Ph.D. from Yale University, he pursued a career as a consultant and executive, working for several leading organizations in the industry. He was formerly an SVP at ThinkGen, an SVP at Ipsos, an SVP at GfK, a Vice President at Morpace, a Senior Consultant at The Gallup Organization, and an Assistant Professor at the University of Connecticut. He also founded two startups: Advanced Survey Research and FitQuest. With his strong background in survey research, data analysis, and customer insights, Tom Hartley is recognized as a valuable thought leader in his field.