Samantha Bennett

Samantha Bennett is a highly skilled insights professional with a vast skill set in market research, data analysis, competitive intelligence, research content writing, and customer experience research. With a Master of Business Administration (MBA) degree in Marketing, she has worked with both sales and marketing teams in various organizations to help drive business wins using insights.

During her career, Samantha has gained experience in various marketing and research roles for companies such as Elsevier, Verisk, Prudential Financial, SRS Health, and Pearson. Her expertise in survey research design and implementation, data analysis, and competitive intelligence strategy, has been employed to offer strategic and actionable recommendations for success.

Samantha's passion for research techniques has enabled her to tell stories with data and provide research strategies to clients. Her educational background in Journalism and Public Relations makes her adept at communication and writing research content.