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Tom Biery
Music Executive - Strategic Leadership & Marketing for Indie & Established Labels & Artists - Digital, Streaming, Vinyl
Tom Grover is a seasoned music industry professional with over 20 years of experience in breaking the mold and staying ahead of market trends.
With a career spanning across large and independent music labels and artist management agencies, Tom possesses a deep understanding of the music industry's dynamics and a vast network of global industry relationships.
He has nurtured the careers of numerous artists from various genres, including renowned names like Metallica, Flaming Lips, The Black Keys, and Jason Derulo, while also guiding new talents to market success and profitability.
Tom's career highlights include revitalizing operational models at Warner Bros. Records, achieving #1 market position and year-over-year profitability, and setting new revenue records through data-driven marketing strategies at BMG's Recorded Music US division.
As an entrepreneur, he co-founded an innovative independent label that redefined revenue-sharing models and prioritized artists' interests and intellectual property protection.
In the realm of marketing strategy, social media, and digital trends, Tom led successful campaigns that fused traditional and digital marketing elements to drive tour sales, sponsorships, music sales, and YouTube views.
Furthermore, his venture into vinyl LP e-commerce not only resulted in a successful store launch but also contributed to the resurgence of vinyl sales, establishing him as a key figure in the industry's evolution.
Tom Grover's passion for music and his ability to merge innovation with tradition make him a valuable asset in the ever-evolving music landscape.