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Tom Dowdy
Logistics, Marketing & Merchandising Services For Cannabis (Flower, Edibles, Beverages & Accessories) - Fractional CEO/CRO/CMO - Consulting Services - Board Member - Dot Connector - Butler-Auburn-Northwestern-Dad
Professional Background
Tom Dowdy is a distinguished executive in the Consumer Packaged Goods (CPG) and retail industries, bringing over 30 years of extensive experience in building and operating successful global brands and retail marketing/service agencies. His entrepreneurial spirit fuels an unwavering passion for innovative strategies that not only secure market share but also successfully compete against much larger, entrenched competitors. With a proven track record, Tom exemplifies leadership excellence and a commitment to driving results across various facets of retail.
In 1994, Tom founded National In-Store (NIS), setting a robust vision that propelled the company to remarkable heights. Under his guidance, NIS generated over $50 million in revenues, boasting a highly skilled workforce of more than 10,000 field merchandisers, sales trainers, and brand ambassadors. His adept leadership is further highlighted by the impressive year-on-year revenue growth of over 100% that the company experienced for two decades, demonstrating Tom's business acumen and operational effectiveness. In a strategic culmination of his efforts, he successfully exited the business with a sale to the Omnicom Group, marking a significant milestone in his entrepreneurial journey.
Tom's career has been marked by his strategic involvement in over 30 international new product launches for major brands such as Unilever, Johnson & Johnson, and Combe Inc., where he held key leadership positions. This extensive experience not only showcases his proficiency in navigating complex market dynamics but also underscores his capability in leveraging innovative marketing strategies to facilitate product placement and market penetration.
As a forward-thinking leader, Tom initiated and led the development of the NIS RetailStream software platform. This groundbreaking platform provides real-time retail deployment and reporting for national retailers and CPG brands, delivering data-rich insights and measurable outcomes across an impressive 3 million retail locations annually. Such initiatives represent Tom's commitment to advancing technology in retail, exemplifying his forward-thinking approach to operational efficiency and effectiveness.
Throughout his career, Tom has established significant partnerships with many of the largest retail chains in the United States, including retail giants like Walmart, Target, CVS Pharmacy, Walgreens, Kroger, Safeway, Publix, Staples, Circuit City, Best Buy, Office Depot, Radio Shack, and Home Depot. These collaborations highlight his ability to forge lasting relationships that drive successful marketing and sales strategies within the competitive retail landscape.
Education and Achievements
Tom's educational background is equally impressive. He participated in the prestigious Omnicom Senior Management Program at Babson/Harvard Business School, where he honed his leadership and strategic thinking abilities. Additionally, he earned a Bachelor of Science degree in Advertising and Marketing from Kent State University, which laid the foundational knowledge necessary for his successful career in marketing and consumer engagement.
Tom has held various high-profile positions throughout his career, reflecting his versatility and leadership capabilities. He currently serves as the Chief Revenue/Marketing Officer (CRO/CMO/Fractional) at Hudson Distribution Services, where he continues to apply his wealth of knowledge and experience to drive growth and innovation. Prior to this role, Tom held the position of Chief Executive Officer at TLD Group LLC, where he further demonstrated his ability to lead organizations towards achieving ambitious goals.
His previous roles include serving as the Chief Revenue/Marketing Officer at Hudson News Distributors, Senior Vice President of Retail/CPG at Mobee, General Manager of Retail & Brands at Gigwalk, and President of Radiate Retail Group (Omnicom Group Inc.) at The Radiate Group. Each of these roles has enabled Tom to leverage his extensive expertise in sales, marketing, retail merchandising, and consumer promotions to create significant value and drive organizational success. Notably, as the Vice President of Sales Promotion (Shopper Marketing) at Combe Incorporated, he played a crucial role in enhancing the brand's market presence and sales performance.
Achievements
Tom Dowdy's achievements in the CPG and retail sectors are both numerous and impressive. His entrepreneurial journey with NIS highlights his ability to innovate within the retail space, leading to substantial financial success and market relevance. The initiation of the retail data analytics platform, NIS RetailStream, stands out as a significant achievement, demonstrating his commitment to enhancing operational efficiency within retail environments.
With a career characterized by high-stakes decision-making and transformative strategies, Tom has successfully navigated both market challenges and opportunities for over three decades. His established relationships with major retail chains exemplify his networking abilities, enabling collaborative ventures that yield mutually beneficial outcomes.
In conclusion, Tom Dowdy is a seasoned CPG and retail executive whose accomplishments illustrate his extraordinary capability to lead organizations to success. His blend of strategic leadership, innovative thinking, and extensive industry knowledge make him a valuable asset in the retail landscape. As he continues his journey in driving growth and building influential brands, Tom stands as an inspiring figure in the world of retail marketing and entrepreneurship.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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