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Manpreet S.
Ex-Marketing Manager - Infibeam Avenues - Ex-Shopclues, Carzonrent, Mylescar,Beato [Ecommerce - Merchandising & Growth - Digital Marketing - CRM]
Professional Background
Manpreet S. is an accomplished Marketing Manager with over eight years of demonstrable experience in formulating and executing impactful marketing strategies across various domains such as retail, e-commerce, and travel mobility. Known for her proficiency in orchestrating high-decibel marketing campaigns, Manpreet has consistently contributed to the acceleration of growth for each organization she’s been a part of. Her skills are not limited to marketing strategy; she has also excelled in managing new product launches from concept to execution, ensuring that every campaign resonates with target audiences while delivering tangible results.
Throughout her career, Manpreet has held several pivotal roles, marking her growth from a Marketing Analyst to a seasoned Marketing Manager. This trajectory reflects her ability to not only adapt to the ever-evolving marketing landscape but also to stay ahead of the curve through continuous learning and innovation. With a background in technology and engineering, Manpreet brings a unique perspective to marketing, allowing her to blend technical insight with creative strategy seamlessly.
Education and Achievements
Manpreet's educational qualifications set a solid foundation for her successful career. She holds a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing from the prestigious Welingkar Institute of Management. This advanced degree has equipped her with essential skills in market analysis, consumer behavior, and brand management, which she has applied rigorously in her roles.
Before her PGDM, Manpreet achieved her Bachelor of Technology (B.Tech.) in Electrical and Electronics Engineering from Guru Gobind Singh Indraprastha University, where she developed a technical understanding that she later leveraged in her marketing roles. Additionally, she studied Electrical and Electronics Engineering at Guru Tegh Bahadur Institute of Technology, further enhancing her technical prowess.
Manpreet's academic journey also includes her early schooling, where she laid her foundation in subjects such as History, studied under the AISSCE and CBSE systems. This diverse educational background has allowed her to approach challenges with a well-rounded perspective, making informed decisions that resonate both logically and emotionally with target audiences.
Career Highlights
Manpreet has a remarkable history of marketing roles that demonstrate her unique capabilities and accomplishments:
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Marketing Manager at Infibeam.com - In her role at Infibeam, Manpreet was instrumental in executing strategic marketing initiatives that drove customer acquisition and retention across the platform. Her innovative campaigns significantly contributed to the organization's growth trajectory, making her a key player in their marketing team.
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Marketing Manager at Mylescars (Myles Automotive Technologies) - Here, she managed comprehensive marketing strategies that focused on building brand awareness in the highly competitive automotive sector. Her effective campaigns helped establish Mylescars as a trusted name within the mobility domain.
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Marketing Manager at Carzonrent India Pvt. Ltd - Manpreet’s tenure at Carzonrent witnessed the successful launch of various marketing campaigns aimed at expanding their market reach. Her expertise in customer insights refined their approach to targeting customers effectively.
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Assistant Marketing Manager at ShopClues - Before stepping into her managerial roles, Manpreet honed her skills as an Assistant Marketing Manager at ShopClues. She contributed to various successful marketing strategies that facilitated significant user engagement on the platform.
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Marketing Analyst at Fashion and You India Private Limited - Manpreet’s career began at Fashion and You, where she worked as a Marketing Analyst. This foundational role gave her an insightful understanding of market dynamics and consumer preferences, skills that she would intensify in her later managerial positions.
Key Skills
- Strategic Marketing: Manpreet possesses a proven ability to develop and implement effective marketing strategies tailored to diverse industries, particularly retail, e-commerce, and travel mobility. Her strategic insight leads to increased market penetration and enhanced brand visibility.
- Campaign Management: With a strong background in managing high-impact campaigns, she utilizes data-driven insights to maximize campaign effectiveness, ensuring alignment with business objectives and consumer needs.
- Product Launches: Manpreet has an exceptional track record of successfully launching new products, from initial plans to full campaign execution. Her ability to manage cross-functional teams ensures seamless launches that meet strategic goals.
- Analytical Skills: Her analytical background equips her with the ability to parse complex data, driving data-backed decisions in marketing. This skill contributes to optimizing marketing efforts and improving ROI.
- Team Leadership: As a leader, she has effectively managed teams, fostering a collaborative environment that promotes creativity and innovation in marketing. Her leadership style is defined by mentorship and empowerment, encouraging team members to maximize their potential.
Conclusion
With her rich blend of marketing expertise and technical background, Manpreet S. stands out as a prominent figure in the marketing landscape. Her ability to craft and execute powerful campaigns not only demonstrates her proficiency but also reflects her deep commitment to driving growth in each organization she joins. As she continues to evolve in her career, Manpreet remains dedicated to pushing marketing boundaries and achieving exceptional results.