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Tom Critchlow
Strategy consultant at the intersection of content, commerce and culture
Tom Critchlow is a freelance strategy consultant and writer based in Brooklyn, New York. He specializes in digital marketing, particularly in SEO, content strategy, and growth consulting for media and technology companies. Critchlow is also the founder of the SEO MBA, an online education platform aimed at helping SEO professionals enhance their business and management skills.145
Professional Background
Critchlow has an extensive background in the digital marketing field. He began his career at Distilled, where he opened the New York City office and managed a team of SEO professionals. Later, he worked at Google in various roles, including as a Product Marketing Manager for special projects. Since 2014, he has been operating as an independent consultant, focusing on helping organizations build growth capabilities and develop effective marketing strategies.235
Publications and Contributions
He is the author of The Strategic Independent – Theory & Practice for Independent Consultants, which discusses the nuances of independent consulting and the importance of self-reflection and strategic thinking in this field. Critchlow also shares insights and reflections on his personal blog, where he often writes about his experiences and lessons learned throughout his consulting career.16
Additional Ventures
In addition to his consulting work, Critchlow is the founder of Fiercely Curious, an online gallery that showcases art from Brooklyn artists. He is actively involved in mentoring within startup accelerators and has spoken at various conferences globally, sharing his expertise in SEO and digital strategy.345
Overall, Tom Critchlow is recognized for his contributions to the SEO community and his commitment to empowering others in the field through education and strategic consulting.
Highlights
Love a good website
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